Something about anti-marijuana ads just makes us giggle. Portraying people inebriated by cannabis in an exaggerated manner inherently leads to goofy characterizations and metaphors.
Even as a teenager, watching those Above the Influence commercials on TV didn’t teach me anything. Instead, I just laughed at the preposterous notion that smoking weed would transform a girl into a literally flat human being.
But a new campaign from the Ontario government —a province of Canada—is funny for the right reasons. The advertising’s goal? Convince Canadians that driving while high isn’t a super smart idea.
The videos, shot by the Perlorian Brothers and envisioned by McCann Canada, focus on that negligible difference between being “barely high” and plain old-fashioned stoned.
“When I’m high, I can’t stop laughing,” starts the funniest of the ads, titled Giggles. “When I’m barely high, I just giggle now and then.”