Jay-Z Launches New Cannabis Brand, Monogram

Article by Sam Riches, Growth Op

NEWS Jay-Z launches new cannabis brand, Monogram The 50-year-old is partnering with Caliva, one of California's largest pot companies By Sam Riches FILE: LOS ANGELES, CA - NOVEMBER 19: Rapper Jay-Z attends the game between the Kansas City Chiefs and the Los Angeles Rams at Los Angeles Memorial Coliseum on Nov. 19, 2018 in Los Angeles, Calif. Kevork Djansezian/Getty Images Hip-hop legend and entrepreneur Jay-Z is teasing a new partnership with California cannabis giant, Caliva, called ‘Monogram.’

Hip-hop legend and entrepreneur Jay-Z is teasing a new partnership with California cannabis giant, Caliva, called ‘Monogram.’

Little details are available so far about the brand, though a press release states that Monogram “seeks to redefine what cannabis means to consumers today” and will be launching an e-commerce platform dedicated to the product line.

“Monogram marks a new chapter in cannabis defined by dignity, care and consistency,” states the brand’s website.

Based in San Jose, Caliva is one of California’s largest cannabis companies, with operations in cultivation, processing, marketing, and delivery. Caliva’s products are available in more than 250 licensed dispensaries across the state. High profile investors in the company include Joe Montana and Silicon Valley ‘Super Angel’ Ron Conway.

Monogram is the first cannabis venture for Jay-Z, who joined Caliva last year as the company’s chief brand strategist.

“Anything I do, I want to do correctly and at the highest level,” Jay-Z said in a statement announcing the hire. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavour. We want to create something amazing, have fun in the process, do good, and bring people along the way.”

“We think this is a sea change in terms of the visibility to the industry,” Dennis O’Malley, chief executive officer of Caliva, told CNN Business. “We take this partnership with a lot of responsibility, a lot of humility, a lot of accountability moving forward.”

According to the Monogram website, the flower is grown in small batches and is “treated with the respect it deserves through every stage of the grow process.”

Read the full article here.

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