Article by Sam Riches, Growth Op
While smoking a joint on a lakeside dock in British Columbia about four years ago, Craig Barker had an epiphany.
The photographer had recently moved to Canada from the U.K. and was trying to carve out a niche in adventure and outdoor photography, particularly with skiing and snowboarding. But he found the market to be saturated, brimming with established and connected veterans, and he was having a hard time finding consistent work. He looked down at what was burning in his hand, ribbons of smoke billowing up into the air, and saw an opportunity.