How a Toronto Cannabis Company is Supporting Emerging, Local Artists

Article by Growth Op

Share on Facebook Share on Twitter Open more share options Breadcrumb Trail Links Small Business News Life Culture Communities Business How a Toronto cannabis company is supporting emerging, local artists From inception to Dragons’ Den and beyond, Ian Kwechansky on building an identity that “is not centered around the product, but in how it gives back” Author of the article:The GrowthOp "Cannabis brings people together; we should find ways to work together," writes Ian Kwechansky. PHOTO BY LOOP/POOL Article content Ian Kwechansky is the CEO and Co-founder of LOOP/POOL, an artist co-owned and social-forward cannabis brand that gives back to emerging Canadian talents. Here, he talks about why the company’s focus is on nurturing homegrown talent.

Cannabis and music have always been closely linked, not only as a part of the experience for fans at home, festivals and concerts, but also in the creative process for artists. It has evolved from Jerry Garcia fighting for legalization to John Mayer renouncing alcohol for cannabis, advocating how his “quality of life has gone up considerably.” The association between the plant and artists is an enduring one.

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