Holt Renfrew Launches Cannabis Pop Up in Time for Holidays

Article by Jesse B. Staniforth, Leafly

CanadaIndustryStrains & products Holt Renfrew launches cannabis pop up in time for holidays Jesse B. Staniforth

Facing the continued challenge of differentiating its brand from those of other cannabis producers and retailers, Canopy announced two moves designed to make its products synonymous with luxury.

Canopy’s first choice was teaming up with venerable high-end department store Holt Renfrew (once furriers to the British Monarchy) to create a line of holiday-themed cannabis accessories.

Read the full article here.

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