Canadian marijuana businesses are still getting a handle on marketing and branding their products without breaching the country’s strict laws on cannabis promotions.
Nearly six months in to the nation’s newly regulated marijuana sector, Health Canada said it has received 117 complaints regarding promotional activities of cannabis companies.
In terms of enforcement, Health Canada said it issued four warning letters and three compliance letters related to those promotions.
The federal government’s health department also conducted more than 40 “compliance promotion” phone calls with a variety of regulated parties in relation to complaints or to address questions about potential noncompliance.“Through these letters and calls, the department reached a range of regulated parties, including individuals, federal license holders, provincial or territorial retailers, media organizations and others, such as conference organizers and charitable organizations,” Health Canada spokesman Geoffroy Legault-Thivierge said.
The Cannabis Act prohibits promotion, advertising, sponsorships, endorsements and other forms of marketing that could encourage young people to use cannabis.
Some licensed marijuana companies have found creative ways to skirt the rules without violating them.