Article by Times Colonist
Health Canada said Friday it’s prepared to crack down on licensed medical marijuana producers who are sponsoring music festivals and other events.
The federal department said it’s “concerned” about some companies that have engaged in corporate sponsorships and other promotional activities that go against the Cannabis Act.
It said the government has made it “abundantly clear” what isn’t permitted under the laws, such as marketing to minors.
Health Canada issued a statement noting that cannabis companies have been dabbling in various forms of marketing that raise red flags, although it highlighted music festivals as a particular point of concern.
Tweed, a brand owned by Canopy Growth Corp., is among the companies that have been sponsoring events, including the Field Trip music festival and Pride Toronto this summer.
The company’s spokeswoman, Caitlin O’Hara, wrote in an emailed statement that Canopy is focused on education and responsible use of its product.
“We have reviewed all activities with counsel to ensure compliance and continue to work collaboratively with regulators in support of this shared objective,” she said.