Former Blackberry Executive Pivots to Cannabis, Set to Open Cannabis Store in Kitchener, Ont.

Article by Growth Op

Small BusinessNewsLegalizationBusiness Former Blackberry executive pivots to weed, set to open cannabis store in Kitchener, Ont. “The irony is that cannabis has been demonized, while the excessive consumption of alcohol, a literal poison, is celebrated. This is why we believe strongly in the normalization and de-stigmatization of cannabis.” Author of the article:The GrowthOp Kitchener's Highland Cannabis is set to open in February. / PHOTO BY HIGHLAND CANNABIS FACEBOOK

Owen Allerton, a former director with Blackberry, says that while alcohol is commonplace in corporate environments despite its harms, cannabis still carries a stigma.

“A startup with beer in the fridge is seen as ‘cool’, and it is entirely normal for a sales leader to take a team out for a night on the town, resulting in hangovers all around,” he notes in an emailed statement. “Those who can ‘handle their alcohol’ are the heroes, and those who cannot, are playfully mocked.”

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