In a trademark application filed through his Dream Crew company, the Canadian rapper and cannabis entrepreneur is trying to secure the rights to an image of a red stop sign with a cannabis leaf and the letters THC on it.
The problem is that exact image is currently in use by Health Canada in the form of a warning label that the federal agency requires to be placed on recreational marijuana products to warn consumers of the presence of the psychoactive component in the drug.
Apparently, Drake would prefer to use the label to warn customers in the U.S. that the clothes, shoes and hats they are looking at are associated with him and should be purchased immediately.
According to MSN.com, the filing by the rapper states that the trademark is designated in Canada for pharmaceutical products that are classified as “herbs for smoking” and that “to the best of the signatory’s knowledge,” no one else has the right to use “the mark in commerce either in identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.”
Health Canada apparently begs to differ, however, exerting its right over the image in response to all the Fake Love. “The standardized cannabis symbol is protected by Crown copyright and intended to be used for public health and safety purposes only and not for private commercial means,” said Eric Morrissette, chief of media relations for Health Canada.
“It can be an infringement of Crown copyright to reproduce the symbol for commercial purposes without permission to do so from the copyright owner,” Morrissette is reported to have said.
The GrowthOp reached out to Drake’s people through Canopy Growth Corporation, but hadn’t heard back as of press time.
Drake may have already won one battle with Health Canada over advertising rules on cannabis in his home and native land. Celebrities are forbidden from any kind of endorsement that glamorizes the drug or promotes it as a lifestyle.