Article by The Fresh Toast via Growth Op,
With new cannabis-based beverages hitting the market, dispensaries are seeing a rise of individuals asking for the liquid delivery method. Citing a $4.4 billion legal cannabis market, the Long Beach Business Journal stated that liquid-based cannabis sales are set to skyrocket.
“According to data from Seattle-based cannabis analytics firm Headset, sales of cannabis-infused beverages increased 40.3% last year compared to 2019 across all states where recreational cannabis is legal, meaning the submarket slightly outperformed in terms of growth the overall cannabis market, which increased 39.4% in the same time period.”
For the average consumer looking for new ways to consume cannabis, liquid-based offerings can be exciting. With THC-infused beverages taking off in dispensaries and beyond, here are three things to know before you indulge.
THC-based drinks can be tricky
Cannabinoids in THC pose a challenge in liquids, such as alcohol. Not easily mixed into a liquid, CBD and THC are fat-soluble, creating barriers when making their presence in drinks a reality for many companies. Rolling Stone reported in April 2020 that after research, THC-infused drinks had their day, with more companies exploring partnerships and offerings.