Ontario Premier Doug Ford’s decision to make the Ontario Cannabis Store‘s online platform the only legal option for buying pot in the province has likely contributed to what one industry official acknowledged has been a “rocky” rollout combined with “shocking” consumer demand.
“If you look at how much changed with the election of Doug Ford, that can give you some key indications of why the e-commerce rollout has been rocky in Ontario,” said Jordan Sinclair, vice president of communications at Canopy Growth Corp., which is one of the major cannabis producers in Canada.
“Simply put, there is only one outlet where consumers can go. If there were 40 stores, then the demand could have been spread across a number of areas and things would have been a lot more smooth. When I think about it, I would say it’s short term pain for long term gain.”
Recreational marijuana became legal on Oct. 17 and the Ontario Cannabis Store has said it received more than 150,000 orders in the first week of legalization.
But thousands of consumers have complained online about delays in delivery, lack of information about their orders and a lack of communication from the Ontario Cannabis Store about how they are coping with a Canada Post strike.