Does Flavour Affect What Cannabis Edibles You Buy?

Article by Brendan Bures, The Fresh Toast via Growth Op

NEWS Does flavour affect what cannabis edibles you buy? It is hoped that retailers and producers use the data to find areas of opportunity in the marketplace. By Brendan Bures, The Fresh Toast Fruity flavours were generally more expensive than dessert flavours. / Photo: cheche22 / iStock / Getty Images Plus

Everyone has a favourite flavour. Instinctually, each individual knows what that is, be it candy, soda or popsicles.

But that may change with cannabis edibles and beverages, as sales data shows certain flavours rise above the rest when it comes to consumers opening their wallets.

Headset Analytics identified 73 different flavours currently sold on the market, which can range from hibiscus to red velvet. By a large margin, customers purchase citrus-flavoured cannabis beverages and unspecified flavoured gummy edibles more than any competing flavoured product, the company’s data shows.

Read the full article here.

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