While reports suggest more people are drinking alcohol as a result of the pandemic, a new survey suggests Canadians are also smoking more pot.
Deloitte’s Global State of the Consumer Tracker has been monitoring Canadian’s anxiety levels, safety and wellbeing concerns, consumer travel sentiment, as well as new spending habits and emerging consumer personas.
The survey found 29 per cent of Canadians who consume cannabis say they are toking up more frequently than before the pandemic, while 16 per cent say they are new to pot use because of the pandemic.
More than half of Canadians (51 per cent) said that are cornered about their physical well-being, and 62 per cent are concerned about the health of their family, which is having a significant impact on spending.
In other findings, Deloitte says essential purchases remain on the minds of most consumers, such as groceries, while bigger purchases have been put on hold.
The survey found 44 per cent of Canadians are delaying making large purchases and most are still saying no to international travel.
Only 11 per cent of Canadians are actively searching for travel deals, according to the Deloitte survey, with 17 per cent stating they would feel safe taking a flight right now and six per cent planning to take a cruise over the next three months.