Article by Newswire
Vancouver-based cannabis brand Choom™ (CSE: CHOO; OTCQB: CHOOF) unveils its retail concept and experience tomorrow in Niagara Falls, Ontario. As one of 25 cannabis stores authorized to open in the province, Choom Niagara provides a curated selection of premium products in an immersive environment designed to elevate and empower consumers.
In addition to holding distinction as Niagara Falls’ first cannabis store, Choom Niagara represents the brand’s debut retail presence in Ontario. With a store firmly established in the key Ontario market, Choom will continue its nationwide rollout, supporting the company’s overarching goal to secure one of the largest cannabis retail networks in North America.
Choom Niagara carries a diverse range of products, from dry flower and pre-rolls, to oils and capsules. All items are selected from a wide range of Canadian licensed producers, with the product portfolio strategically curated to ignite customer curiosity and encourage cannabis exploration.
Store associates have undergone stringent cannabis sommelier training, ensuring clients receive expert customer service customized to their specific needs. The store’s intuitive aesthetic, designed by commercial architect and interior design firm Hodgson Design Associates, achieves a relaxed and inviting environment, seamlessly guiding visitors through displays of THC-dominant, CBD-dominant and balanced products. Torontobusinesswoman, Lisa Bigioni, was selected from a lottery of qualified candidates to own and manage the store.
“I’m delighted to serve the Niagara community, and can’t wait to hit the ground running,” said Bigioni. “My goal is for the store to become an indispensable resource for cannabis education and support for the local community. Choom’s extensive experience in regulated industries provides invaluable insight on store operations, and together we’ll deliver a cannabis retail experience the city can be proud of.”