Article by Liora Ipsum, Leafly News
J. London wouldn’t look out of place in Toronto’s posh Yorkville neighbourhood, only this cannabis store is located in the southwestern Ontario city of London.
Situated between Urban Outfitters and El Furniture Warehouse, find the legal cannabis retailer tucked away from bustling Richmond Row in a corner unit set back from the street.
The store, licensed to Ontario lottery winner Ranjit Basra, is an indie operation shaped with the help of consultants, David Craig and Stephen Keating of J. Supply Co. The vision for the store is stylish and approachable, but above all else, it puts customers first and offers an opportunity for self-discovery.
Outside, black ropes and giant sans serif J. could be mistaken for a hip night club, but inside, it’s cannabis—not cocktails—for sale.
Cannabis culture gets a makeover at this bud boutique where glass and concrete contrast against wood and polished brass accents. Soft gallery lights put cannabis and accessories front and centre, while staff stationed at the entrance offer warm, personal greetings.
Shop hi-fi, low-fi, or however you like. Self-serve touch screens provide tools for strain selection while the express counter facilitates fast transactions, though there’s no need to rush.