Article by Solomon Israel, Leaf News
Cannabis edibles will be legal for sale in Canada later this year, and the news media is breathless with anticipation.
Marijuana-infused food will “radically transform food and drink in the new year,” declares the National Post. “The market is enormous,” according to a recent Maclean’s headline. “It is just a matter of time before the edible market will represent the majority of the cannabis market in Canada,” proclaims Dalhousie University food professor Sylvain Charlebois in a recent article.
Canadian demand for commercial-grade, cannabis-infused food will be significant, no doubt.
But market data from four U.S. states shows consumer spending on cannabis edibles has been completely eclipsed by spending on another product category that will also become legal in Canada in 2019: concentrated forms of cannabis such as hash, shatter, budder or wax, and — above all — vape pen cartridges loaded with cannabis oil.
Sales of cannabis edibles in Arizona, California, Colorado and Oregon reached US$685 million between January and October of 2018, according to data provided by cannabis market data firm BDS Analytics. But consumers in those states spent more than US$1.4 billion on cannabis concentrates during the same period.