Article by BNN Bloomberg
Steam Whistle seeking pot partner for retail, brand expansion
Steam Whistle Brewing, one of the country’s largest independent craft brewers, is engaged in active discussions with several cannabis producers for a possible investment or joint venture with the company, BNN Bloomberg’s David George-Cosh reported. Andy Burgess, president of the craft brewery, said discussions with the potential pot partner have included the possibility of producing cannabis-infused beverages, opening a pot shop at Toronto’s Roundhouse Park, and launching a Steam Whistle brand of cannabis.
Food and drink makers may pause in pot play
The trailblazers in consumer goods that have been exploring the marijuana market have mostly been beer, wine and spirits giants. And so far, major food and soft-drink companies are currently sitting on the sidelines, Bloomberg’s Sarah Halzack says. Right now, in legal cannabis jurisdictions, smoking and vaping appear to be the most popular forms of cannabis use with edible use behind. Halzack argues that packaged-food companies should focus on their turnaround prospects rather than enter the cannabis space at this time.
Tech companies flock to cannabis for cash grab
The cannabis boom is also leading to a wave of tech companies benefiting from the Oct. 17 legalization of recreational cannabis in Canada, The Canadian Press reports. There are already several tech companies that have made headway in the cannabis space including Toronto start-up Strainprint Technologies and Ottawa-based Shopify, which powers provincial and private marijuana e-commerce offerings, and cannabis companies like Lift & Co.