Article by Christa Dao, Global News
With just one word — Erbachay — is raising a lot of eyebrows around Saskatchewan.
The ads, displayed in Regina and Saskatoon, show a green leaf with the word “Erbachay” and “Canada Wide Delivery.”
The company behind the signs are a Vancouver-based medical marijuana dispensary that sells and delivers weed.
“By putting these billboards up, we’re trying to help that process. Make it a little more normalized, make it more accessible,” Erbachay Health Centers president Darcy Delainey said.
Erbachay isn’t a licensed producer for cannabis with Health Canada but within Vancouver city limits, Delainey said he can sell medical marijuana.
The billboards are a way to educate the public and hopefully destigmatize weed, he said.