Canadians of Colour Open to Cannabis Use, Survey Suggests

Article by Douglas Todd, Vancouver Sun

Share on Facebook Share on Twitter Open more share options Breadcrumb Trail Links Staff Blogs Opinion News National Columnists Cannabis News Cannabis Culture Cannabis Business Cannabis Business Canadians of colour open to cannabis use, survey suggests Canadians of colour are somewhat more drawn to cannabis consumption than the general population, according to a giant consumer survey. Author of the article: Douglas Todd “In India cannabis is seen as a plant gifted by God,” says Rahul Sethi, research director with Vivintel, explaining why marijuana consumption is popular among some multicultural groups in Canada.

Canadians of colour are somewhat more drawn to cannabis consumption than the general population, according to a giant consumer survey.

People of colour are more likely to have used cannabis in the past three months, more likely to believe it’s less harmful than alcohol and more likely to find cannabis marketing “trendy and innovative,” suggests a study of 5,000 adult Canadians by Vivintel. It does market research for businesses, including marijuana retailers.

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