Canadian Government to Comb Social Media for Canadians’ Pot-Related Attitudes, Behaviour Including Details on the Age, Sex and Location

Article by  Andy Blatchford, National Observer

Feds to comb social media for Canadians' pot-related attitudes, behaviour By Andy Blatchford in News, Politics A new government tendering notice posted this week describes a project that will collect marijuana-related information on Canadians. Photo from The Canadian Press

The federal government is looking to scour social-media platforms to find out what Canadians really think about pot as the country enters its new era of legalized weed.

With only a few weeks to go before the end of recreational marijuana prohibition, Ottawa is seeking an outside contractor to help the government learn more about Canadians’ attitudes and behaviours when it comes to legalized cannabis.

Federal officials want to go deeper than the data they have gleaned from public opinion surveys.

In the process, the government also wants the contractor to capture and explore corresponding individual-level data, including details on the age, sex and location — such as the province or territory — of the social-media users.

The document, posted by Public Safety Canada, calls the approach a form of sentiment analysis — or “opinion mining.”

“Social media data is arguably more unconstrained and rich in detail than self-report survey data,” the notice said.

Read the full article here.

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One comment

  1. Sounds like Government sticking their nose too far into peoples business. Big Brother over Cannabis consumption. Personally I am still in stealth mode and would not post my favourite bud, method of consumption, favourite dispensary etc on any social network. Way too invasive for me.

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