Canada’s cannabis regulator issued a lengthy warning to license holders concerning possible noncompliant promotional activities since the Cannabis Act went into force last fall.
Health Canada noted that some cannabis license holders are promoting their goods or services on social media sites and other websites without taking steps to ensure the promotion cannot be accessed by a young person.
‘Age gating’ ineffective
The health department also dedicated a section of the letter to the common – and ineffective – practice of “age gating,” or the self-confirmation of age by users.
Health Canada noted: “In other cases, the steps taken – e.g. simple self-attestation of age – may be easily circumvented by youth. All licence holders should immediately assess their online promotional content, and, where necessary, implement additional steps to ensure youth cannot access promotional content.”
It is unclear if Health Canada considers self-confirmation of age in itself an insufficient means to ensure youth cannot access promotional content.