Article by Emanuela Campanella, Global News
Cannabis tourism companies are cropping up across major cities in Canada. But since Canada’s legalization of marijuana on Oct. 17, 2018, tour companies say the rules around what is and isn’t allowed remains unclear when it comes to how they market their business.
Toronto Toke Tours is one company trying to get their foot in the door. They cater to Canadians or tourists of legal age coming from abroad with personalized cannabis tours such as limo rides, joint and sushi-rolling classes, and cannabis yoga. As of now, the model runs on a BYOC (bring your own cannabis) until retail storefronts open up in Ontario.
The initial business plan was to bring participants to storefronts to buy before partaking in an activity. But since things are moving slowly in the province, business has been slow, says owner Edward Kim. As of now, the company has provided less than a dozen tours across the Greater Toronto Area.
As well, vape lounges or cafes, which are popular in Amsterdam, aren’t currently legal in any province, but that may change in the future.
One of the major issues — not just for Toronto Toke Tours but for any other company trying to make a name for themselves in a never-before-seen tourism cannabis industry — is promotional restrictions, says Trina Fraser, a leading cannabis lawyer in Canada.