Brewing Buds: Big Beer Corporations Enter The Cannabis Industry

Article by Growth Op

Share on Facebook Share on Twitter Open more share options Breadcrumb Trail Links World News News Legalization Experts Business Brewing Buds: Big Beer corporations enter the cannabis industry Medical marijuana advocate and craft beer lover, Paul Lewin, examines the impact ‘Big Beer’ could have on the cannabis-infused beer landscape. Author of the article:The GrowthOp "With their ability to source, process and distribute internationally, Big Beer can certainly afford to wait for full cannabis legalization across all 50 states before expanding its infused beverage market presence in America," writes Paul Lewin. / PHOTO BY EDDIEHERNANDEZPHOTOGRAPHY / ISTOCK / GETTY IMAGES PLUS

The rising tide of legal cannabis commerce is finally attracting the attention of so-called “Big Beer” corporations, and with good reason. Over the past seven years, home and craft brewers carved a niche for themselves by partnering with hemp farms and wholesale retailers with cannabis terpenes for sale to make infused beers — a novel and unique new line of products in a once oversaturated beer market.

Since 2017, Big Beer has slowly begun to test the waters of the infused beer space with the rollout of a number of tentative, experimental products.

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