When you ask Aphria CEO Vic Neufeld if he would hire people who have illegally worked with cannabis in the past, he’ll give you a blunt answer.
“So, it helps.”
Earlier this month, Neufeld announced the cannabis producer was raising $225 million for expansions, with $55 million set aside for “cannabis extraction.”
And with legalization of recreational marijuana consumption fast approaching, Aphria will be hiring more workers with product knowledge — regardless of how that knowledge is acquired.
Employing the most qualified workers
Neufeld has been waiting to finally hear the official date for legalization — now set for Oct. 17. Ahead of that, the Leamington, Ont. company has already increased its marketing efforts and signed a deal for “street execution of distribution.”
“We’ve done a lot of things in advance and prepping for what we now know is Oct.17,” Neufeld said.
The company currently employs more than 250 people and needs another “20 to 25” skilled workers who specialize in product innovation, oil extraction, research and development, marketing and sales. And for Aphria, one way to find the most qualified candidates is to hire those who have worked with cannabis in the past — illegally.