Albertans Can Now Stock Up on Cannabis and Munchies in One Stop

Article by Growth Op

If you’ve ever pined for a slushie after a cannabis session or wished you could grab some snacks alongside your weed, Fire & Flower and Circle K have some good news for you.

The convenience store chain, owned by Quebec-based company Alimentation Couche-Tard, is partnering with the cannabis retailer to open adjacent locations across Alberta. The first co-location is opening this week in Grand Prairie, with a second location set to open next week in Calgary.

Fire & Flower is expecting to benefit from the volume of traffic to Circle K locations while offering consumers online ordering through its Spark Perks program.

“As we continue to build our relationship with Alimentation Couche-Tard, Fire & Flower is very pleased to be embarking on this initiative together,” said Trevor Fencott, Chief Executive Officer of Fire & Flower, in a press release.

“We believe that combining convenient pickup locations with digital engagement offered by the Hifyre platform and Spark Perks program presents our customers with a differentiated value proposition in an increasingly competitive cannabis retail market. This approach to innovation in omni-channel and convenience-oriented cannabis retail differentiates Fire & Flower and positions us well to capitalize on both domestic and international opportunities.”

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