The Anglophone North School District superintendent says printing the Zenabis logo on a high school graduation program was an error in judgment, and the company didn’t ask for the promotion.
Superintendent Mark Donovan said Sugarloaf High School wanted to be “transparent” about who donated to the graduation ceremony and to thank the donors by putting their logos on the program.
Donovan said the Campbellton school canvasses local businesses for donations to support the graduation ceremony and prizes.
The school received a $1,000 donation from medical cannabis producer Zenabis, which will also be a supplier of recreational cannabis when it goes on sale in New Brunswick in the fall.
“No questions were raised, to be quite honest and fair, until today when the story broke,” he said, after the Zenabis logo on the program provoked a flurry of comments on social media.