Article by Victoria Hernandez, Hip Hop DX
Berner has established himself as a leading expert in the marijuana industry and is ready to tell his story in the form of a feature film called Packs. The project has been in the works for about the past seven years and the Bay Area native says that now “it’s the right time” to kick the movie into gear.
“The way to explain it is like Blow meets Dead Presidents meets Belly,” Berner says in an exclusive interview with HipHopDX. “It’s an urban crime film about the rise of designer weed. When this good California weed started hitting markets like Houston, New York, Atlanta, Florida, Detroit, it changed the game. It was like how coke was back in the ‘70s and the ‘80s. So no one’s told that story right or genuine yet and a lot of shit went down with that with playing with the mail and people being killed and going to jail and just the amount of money that was made in the period of time and where it was coming from, mostly going to California.”
Berner takes the business of marijuana very seriously and explains why the current narrative of the industry is extra incentive for him to tell his story through Packs.
“Most of the weed movies that came out have been like comedies,” he shares. “Savages was like the worst ever. I remember seeing Savages in theaters and being like ‘Fuck, my dream is over. Packs will never come out.’ I went to see it and I couldn’t help but laugh like man, no one knows how this shit really is. So it’s given me a lot of motivation to get it done.”
One of the major moves that Berner made was linking with director Daniel Ragussis who was responsible for last year’s Imperium, starring Daniel Radcliffe (yes, Harry Potter). Berner says he was impressed with Ragussis’ ability to translate a true story into a drama in a similar fashion that he wants to do with Packs.