Article by Melia Robinson, Business Insider
Last year, during a visit to a marijuana farm, where plants for his branded line of ganja grow, Tommy Chong had a touch of the flu. A friend offered him a weed-laced gummy bear, and Chong nibbled off a corner. When he didn’t feel the effects shortly after, he ate the whole thing.
“All of a sudden, I turned into ‘[Weekend] at Bernie’s.’ They sat me in a chair, I was so out of it,” Chong says. “I got so stoned.”
It’s hard to believe, but even Chong — whose name is synonymous with the “stoner” stereotype and the counter-culture movement of the ’70s because of his reputation as one half of the pot-friendly comedy duo “Cheech and Chong” — gets too high sometimes. The actor-comedian set out to prevent others from sharing experiences like his by launching a new “user-friendly” line of marijuana edibles.
His national cannabis brand, Chong’s Choice, teamed up with Défoncé Chocolatier to create gourmet chocolate bars that can be easily split into smaller, more manageable doses. The chocolates are part of a fast-growing category in the legal weed market that caters to adults who are new to edibles or are consuming for recreational, rather than medical, purposes.
Each bar contains 200 milligrams of tetrahydrocannabinol, or THC, the psychoactive ingredient in cannabis. That amount of THC would make most users feel incredibly uncomfortable if eaten in full. But the bar features a three-dimensional design that allows users to split the bar into twenty 10-milligrams doses, according to Eric Eslao, founder of Défoncé.