Article by Craig Weedography
“In the papers they call people who sell drugs ‘pushers’, you know, like you gotta try really hard to get rid of it. Doesn’t really work like that does it?”
That’s probably my favourite quote from the movie Mr. Nice when Howard Marks exclaims that he is finding it so laughably easy to sell weed that he barely has to try.
Why didn’t he have to try?
The demand was insanely high and supply was incredibly low – and he had the supply.
But we live in a very different world now. Supply of premium quality cannabis in Canada is at an all-time high. Suddenly we have a plethora of options of what and where we can buy.
Demand is increasing too but there will soon be an excess supply, and that means competition is heating up big time!
Increased competition means that it will become harder for individual companies to make consistent profits. Increased competitive advantage will be required to continue gaining new customers but also to retain existing ones.