news Small BusinessNewsLegalizationCultureCommunitiesBusiness The Artist’s Way: How I ended up in the Canadian cannabis business It should come as no surprise that a number of musicians have gravitated toward the cannabis industry and are actively aligning themselves with weed brands. Author of the article:Raine Maida • LOOP/POOL Co-founder and Director Raine Maida, lead singer for Our Lady Peace, is co-founder and director of cannabis brand LOOP/POOL. / PHOTO BY SUPPLIED The music business has always had a strong connection to cannabis. While its ties to artists have mainly been recreational, indelibly linked with decades-ago photos of icons like Jerry Garcia, Bob Marley and Willie Nelson, the industry has clearly changed.

Small BusinessNewsLegalizationCultureCommunitiesBusiness The Artist’s Way: How I ended up in the Canadian cannabis business It should come as no surprise that a number of musicians have gravitated toward the cannabis industry and are actively aligning themselves with weed brands. Author of the article:Raine Maida • LOOP/POOL Co-founder and Director Raine Maida, lead singer for Our Lady Peace, is co-founder and director of cannabis brand LOOP/POOL. / PHOTO BY SUPPLIED The music business has always had a strong connection to cannabis. While its ties to artists have mainly been recreational, indelibly linked with decades-ago photos of icons like Jerry Garcia, Bob Marley and Willie Nelson, the industry has clearly changed.

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