The Artist’s Way: How I Ended Up In The Canadian Cannabis Business

Article by Raine Maida, Growth Op

Small BusinessNewsLegalizationCultureCommunitiesBusiness The Artist’s Way: How I ended up in the Canadian cannabis business It should come as no surprise that a number of musicians have gravitated toward the cannabis industry and are actively aligning themselves with weed brands. Author of the article:Raine Maida • LOOP/POOL Co-founder and Director Raine Maida, lead singer for Our Lady Peace, is co-founder and director of cannabis brand LOOP/POOL. / PHOTO BY SUPPLIED The music business has always had a strong connection to cannabis. While its ties to artists have mainly been recreational, indelibly linked with decades-ago photos of icons like Jerry Garcia, Bob Marley and Willie Nelson, the industry has clearly changed.

The music business has always had a strong connection to cannabis. While its ties to artists have mainly been recreational, indelibly linked with decades-ago photos of icons like Jerry Garcia, Bob Marley and Willie Nelson, the industry has clearly changed.

The natural fit between pop culture and cannabis remains as strong as ever, but the legalization of adult-use weed in Canada has contributed to a dramatic cultural shift that has expanded the reach well beyond rock ’n roll.

Read the full article here.

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