Article by Daily Hive
Intercept Group, a Toronto and Boston-based marketing agency, conducted a survey of 3000 millennials in North America to better understand their attitudes towards cannabis.
Of the 1000 Canadian respondents, over 50% demonstrated some interest in the emerging cannabis market.
Key trends focused on edibles, skin care , and the workplace.
Baked goods take the cake on cannabis-infused products millennials want to try, with 52% responding positively and 40% said they want to try cannabis-infused candy.
“Parents were more likely to try edibles than people without kids,” Andrew Au, President of Intercept Group, told Daily Hive over the phone.
“When you think about why, outside of the novelty, it really makes consuming cannabis easy and it’s discrete.”