New ‘Ritual’ for Cannabis, Coffee Lovers

Article by Ed Murrieta, San Francisco Chronicle

New ‘Ritual’ for cannabis, coffee lovers

For many buzz seekers, coffee and cannabis go together like cream and sugar, or Cheech and Chong.

Now the pairing is being taken to the next logical level.

San Francisco’s Ritual Coffee Roasters, beloved by aficionados for its artisanal approach, is providing the beans for a marijuana-infused, cold-brew coffee made by Somatik, a Bay Area pot-products startup. Hitting cannabis dispensary refrigerators last week, Somatik Featuring Ritual Coffee pairs one of the Bay Area’s most prominent coffee brands with the newly legal botanical drug.

“There’s no replacement for a joint and a cup of coffee,” said Christopher Schroeder, founder of Somatik. But he says his pot-infused drink “gives me a more balanced feel between my mind and my body, so I don’t feel as ‘cerebral’ as when I smoke a joint. It’s functional. It does make me feel light and fun, but also relaxed and very much in my body still.”

Somatik and Ritual’s co-branded cold brew comes in 8-ounce bottles that each contain 15 milligrams of THC, the main active ingredient in marijuana. That works out to 1½ standard doses of marijuana per bottle, which can be enjoyed straight, or diluted with milk or water.

It’s a watershed moment for marijuana branding, watchers say.

Read full article here.

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