Article by Dennis Romero, LA Weekly
As the green rush shifts to high gear in California in anticipation of recreational marijuana sales that are scheduled to launch Jan. 1, the pool of celebrities diving into the business is getting crowded.
The latest to back a cannabis product line is television personality Montel Williams. However, his elixirs, launched in Southern California this week under the name LenitivLabs, don’t come in packages with Williams’ name on them. And he’s no newcomer to the marijuana game.
Williams has supported legalization, decriminalization and the medical use of pot for nearly two decades, thanks to his own multiple sclerosis (MS) diagnosis in 1999. His enthusiasm for the drug has been so high-profile that he was the subject of a skit performed by Jordan Peele on the defunct Fox show Mad TV.
This week, he made the rounds with area reporters and visited dispensaries to promote the firm he founded, Lenitiv Scientific LLC. He’s not just another weed seller looking to profit off of California legalization, he says. The company, based in the Bay Area, is also opening a Los Angeles office.