Millennial Vision in the Legal Marijuana Industry

Article by Marisa DeZara, MJINews


Marijuana is often described as a gateway drug, but for some young entrepreneurs, marijuana is the gateway to a world of opportunity. From budtending, growing, to running a company, the cannabis industry has provided ambitious minds with the tools to succeed in all aspects of business. Millennial participation in the cannabis industry is worth examining, as younger generations could hold the key to the future of this booming market.

Pew Research defines millennials as those between ages 18 to 33. The millennial generation has matured alongside the marijuana industry, meaning that those who fall within this age range have adopted a more sympathetic view on cannabis reform. A close tie to cannabis culture and product knowledge can drive success in this industry.

When passion equals success, there is no room for age in the equation. There are countless examples of successful young entrepreneurs that can be drawn from industries outside that of marijuana, especially tech. Steve Jobs launched Apple at 21, and Mark Zuckerberg launched Facebook at 20. Ultimately, passion can bring great ideas into fruition.

Numerous millennials have already made their mark on the cannabis industry. After graduating from Princeton in 2005, Nick Brown, owner of High Country Healing and one of MSNBC’s “Pot Barons of Colorado,” became a medical marijuana patient, grower, caretaker and then a dispensary owner. High Country Healing is expanding rapidly, according to MSNBC. What differentiates Nick from older generations is that he gained his knowledge of the marijuana industry from the ground up—beginning first as a medical patient. Nick’s story is not unlike many other successful millennials in the cannabis trade.

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