Article by Sam Riches, Growth Op
Cannabis was front and centre this past weekend as Mike Tyson returned to the boxing ring for his first fight in 15 years.
The pay-pre-view event was sponsored by Weedmaps, whose branding was visible everywhere from the ring to the locker room.
Speaking with reporters following the fight, Tyson was asked if he smoked cannabis ahead of the bout.
“Absolutely, yes,” he said, as reported by USA Today.
The fight, which took place at the Staples Center in Los Angeles, was an exhibition match, and though the fighters were tested beforehand, cannabis wasn’t considered a substance of concern.
“Listen, I can’t stop smoking,” Tyson said, adding that he smoked again after the fight and before meeting with reporters. “I just have to smoke. I smoke every day.”
Tyson, who has a budding cannabis business called Tyson Ranch, has said in the past that he can burn through $40,000 worth of weed a month.
“It’s just who I am,” Tyson said. “It has no effect on me from a negative standpoint.”
As part of its sponsorship of the event, Weedmaps also debuted a 30-second video narrated by Nas that advocates for improved cannabis access and highlights past leaders who fought for social change.
Juanjo Feijoo, Weedmaps chief marketing officer, told The GrowthOpearlier this month that the Nas-narrated video was an opportunity to “celebrate those who have stood up to fight for change in systemic racism and cannabis legalization, and highlight powerful events throughout history that contributed to the progress made thus far.”
With Snoop Dogg offering ringside commentary, as well as a performance before the main event, cannabis was never far from mind throughout the evening.
Tyson, who claimed he shed more than 100 pounds (45 kg) before the fight, said he wants to fight again and highlighted that a European-based event could be a possibility.
“Maybe we do something in the south of France,” he said. “Monaco. In Saint-Tropez. We do something out there, one of the European fighters out there or something. Anything is possible. Sky is the limit.”