Article by David Ebner, Globe and Mail
British Columbia for decades produced the majority of cannabis in Canada. Thousands of growers crafted potent strains, and the province’s weed became a brand: BC Bud..But legalization has brought upheaval. The market share of BC Bud is in sharp decline, eroded by competition. Large companies are moving in, and the small players who built the industry are fighting to stay in business. Locals see B.C. falling behind: More than half of Canada’s 133 licensed producers are based in Ontario; B.C. is a distant second, home to about a fifth of the total..In the summer, Courtland Sandover-Sly, a financial consultant for illicit market operators who are looking to enter the legal market, voiced his concern on Twitter: “B.C. should be very upset, as it is having its second-largest industry stolen from under its nose.”.As Mr. Sandover-Sly and others in B.C. despair at the weakening of a once-dominant industry, they also see opportunity as upstarts emerge. His clients comprise a group of growers who want to revive the reputation of BC Bud amid a legal landscape where a lot of the product will be grown on an industrial scale.