Article by Phil Wong, High! Canada
There are a number of cool and innovative new apps out there targeting Canadian cannabis consumers but what about acquiring & retaining customers at your marijuana dispensary or storefront location? That’s where a company like Tokein steps in and starts offering a service that is designed specifically with marijuana dispensaries and storefronts in mind.
How did TokeIn come about?
Across Canada, there’s been a boom of cannabis dispensaries rising across the country. In saturated markets, shops have a hard time differentiating themselves, and in emerging markets dispensaries need to build a strong and loyal consumer base. Both of them have a common goal of building a loyal customer base, and delivering value to their customers. Currently, consumers have access to tools for obtaining cannabis or to compare prices, but never had a good discovery tool for cannabis rewards and specials. This is something that is meant to be personalized for a truly unique consumer experience.
How did TokeIn think of coming up with the app?
In the Canadian market some dispensaries offer loyalty programs, but the engagement for consumers is very low due to accessibility, and lack of personalization. The loyalty programs offered, often fumbles. Most shops lack the appropriate information on their customers to make informed marketing decisions and promotions to even offer rewards that their customers want.
This great thing about cannabis is most customers are loyal! A tool like TokeIn allows shops to understand their users better, and incentivize them to visit their shops even more. Dispensaries need a good way to target a group of customers (based off their preferences) and send them a promotion that makes them feel important. That’s ultimately what TokeIn realized what was missing – a tool that helps build meaningful relationships between consumers and dispensaries.
How is your app different?
While most cannabis software apps focus heavily on what dispensaries are nearby, or information for new brands and strains, TokeIn focuses on rewards and deals. Customers love getting rewarded for being loyal to their favourite dispensaries. Dispensaries want to reward their customers also. And that’s exactly what TokeIn focuses on! There’s no other rewards app offered for dispensaries where customers can earn free cannabis for checking in, inviting friends, or sharing on social media.
Users will be able to download the app, discover nearby rewards and promotions, join different dispensaries, invite friends, share on social media, and unlock coupons that they can redeem in store.
For dispensaries, TokeIn offers analytics that no other technology or marketing platform can provide about their customers. The analytics tool allows dispensaries to target particular customer segments (based off preferences) and send personalized promotions or rewards by sending SMS (text) campaigns. Think of it as Google Analytics / Salesforce hybrid for your marijuana dispensary.
When and where will your app be available?
TokeIn will be available in December 2017, on the Apple App Store and Google Play Store for consumers for free. TokeIn will be launching in Vancouver in December, and rolling out to the rest of Canada in 2018. Currently, TokeIn is launching with several licensed shops across the Vancouver area. Consumers can get notified when the app launches by signing up at www.TokeInApp.com.
TokeIn will remain free for dispensaries until July 2018, and a free version will always be available to cannabis dispensaries afterwards, with paid packages for premium features. Upon signing up, dispensaries are listed on the discovery section of the mobile app, and gain access to an online portal (CRM) for their business that allows them to gain customer insights, create rewards/promotions, and send personalized SMS marketing campaigns. The mobile app for consumers will always remain free.
Currently TokeIn is signing up new dispensaries for January 2018. Dispensaries can learn more or sign up at www.TokeIn.com.