Article by Arunima Kumar, Toronto Sun
Pot producer Green Thumb Industries Inc said it would make and distribute Gwyneth Paltrow-backed CBD-infused sparkling water “Cann” across the U.S, banking on the brand’s early success in California and rising demand for cannabis drinks.
Green Thumb, among the largest U.S. cannabis companies by market value, said on Wednesday it would begin distributing Cann in Illinois this spring and later expand to additional markets, including New Jersey, which recently legalized recreational marijuana.
Top cannabis operators across North America are trying to establish early dominance in the drinks market, a product considered to be more socially accepted than smoking is.
“It’s the easiest kind of way to see new users enter the space … much easier for me to share a drink with my mother than to share a joint,” Ben Kovler, Green Thumb’s chief executive officer told Reuters.