Article by CBC News
As the cannabis industry continues to evolve, there’s a growing desire to tailor products and services to a demographic group that hasn’t typically been part of the industry in the past — women.
This weekend’s Cannabis and Hemp Expo in Ottawa includes seminars on everything from cooking with cannabis to promoting cannabis wellness products. It also features a panel on female participation in the industry.
Bridget Hoffer, co-founder of Marigold Marketing and PR, said there’s plenty of space for women in the brand-new market.
“The cannabis industry is becoming a driver on the global stage,” she said. “Women across Canada are jumping in because they don’t want to stand back. They want to be part of it.”