Cannabis Industry Eyeing Female Investors, Customers As Market Expands

Article by CBC News

Cannabis industry eyeing female investors, customers as market expands Facebook Twitter Reddit LinkedIn Female entrepreneurs working to change cannabis culture, aesthetic CBC News Bridget Hoffer, co-founder of Marigold Marketing and PR, says women are jumping into the cannabis industry. (CBC) Megan Cornell says the cannabis industry is 'poised for very strong female involvement.' (CBC)

As the cannabis industry continues to evolve, there’s a growing desire to tailor products and services to a demographic group that hasn’t typically been part of the industry in the past — women.

This weekend’s Cannabis and Hemp Expo in Ottawa includes seminars on everything from cooking with cannabis to promoting cannabis wellness products. It also features a panel on female participation in the industry.

Bridget Hoffer, co-founder of Marigold Marketing and PR, said there’s plenty of space for women in the brand-new market.

“The cannabis industry is becoming a driver on the global stage,” she said. “Women across Canada are jumping in because they don’t want to stand back. They want to be part of it.”

Read the full article here.

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