Article by Mike Okada, Cannabis Life Network
As cannabis comes out of the shadows of Prohibition and into the light of legalization, we are increasingly seeing that the people who use cannabis come from all walks of life- but you might not know it looking at Hollywood’s and TV’s portrayals of cannabis consumers.
A recent survey of 800 cannabis consumers conducted by brand consultancy firm Miner and Co. suggests that the media, especially TV and movies, should get with the times and retire those old stoner stereotypes because not only does it continue to stigmatize all cannabis consumers as being lazy and forgetful, it could be hurting their bottom line.
There’s already a huge market for cannabis-friendly content. Just look at the many successful weed-related channels on YouTube (although YouTube has been cracking down on cannabis lately) and cannabis-focused media sites that operate outside of the mainstream, like the Cannabis Life Network and High Times.
And that’s not taking into account how cannabis can influence consumers’ viewing habits. 75% of survey respondents said they watched more TV when stoned, and 88% said that cannabis made watching TV and movies better, which might bring to mind the “Enhancement Smoker” scene with Jon Stewart from the stoner classic Half Baked.