Cannabis Careers: How To Be a Cannabis Communicator

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Call it a greenrush: with legalization fast approaching in Canada, and the ACMPR already well underway, the cannabis industry is attracting a wide variety of job-seekers and entrepreneurs.

For the inaugural story in our Cannabis Careers series, we spoke with Gill Polard, Communications Manager at the Lift Resource Centre, and Jordan Sinclair, Director of Communications and Media for Tweed, for their insight on what it takes to be a cannabis communicator.

Here’s what they said:

Save your tie-dye hoodie and stash for the weekend: spokespeople like Cheech and Chong worked for an underground industry, but a legal multibillion-dollar industry requires professionals, and the best practices for a cannabis communications career are the same as any other communications gig.

“The industry is exploding right now, and certainly emerging, but I would actually say there are more things that make it like other businesses than make it completely unique,” says Jordan Sinclair. “If you’re really looking to get into it, I would just find the five companies you can see yourself working at, cruise their careers section, and call somebody at the company – get yourself out there.”

Gill Polard agrees that networking is key. “Conferences and expos are big opportunities to meet people from all over and check out new products or hear speakers,” she says. “If you can only make it to one or two a year, I suggest looking at any of the bigger ones like the Lift Expo or the International Cannabis Business Conference.” Polard and Sinclair both suggest Women Grow’s monthly networking events. “They are an excellent networking opportunity for both men and women and usually feature a speaker who is doing something interesting in the space,” says Polard.

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