news MARIJUANA Billionaire Jay-Z becomes the latest cultural influencer to launch his own cannabis brand PUBLISHED THU, DEC 10 202012:15 PM ESTUPDATED THU, DEC 10 20201:01 PM EST Fahiemah Al-Ali @THISFAHIEMAH Frank Holland @IN/FRANK-HOLLAND-B9657883/ @FRANKCNBC KEY POINTS Shawn “Jay-Z” Carter on Thursday launched Monogram, a premium cannabis brand. The products include several strains designated as light, medium and heavy — available in pre-rolled cigars and joints and tins of cannabis flower. Jay-Z joins a growing list of artists getting into the pot business. The first product of its kind, THE OG HANDROLL (SRP: $50) takes inspiration from the smoke experience of a premium cigar, but implements a proprietary roll technique allowing the flower to burn slowly and evenly for multiple sessions. Highly trained artisan rollers break the flower down by hand and roll using a time-honored process that was specially architected by MONOGRAM Culture & Cultivation Ambassador DeAndre Watson.

MARIJUANA Billionaire Jay-Z becomes the latest cultural influencer to launch his own cannabis brand PUBLISHED THU, DEC 10 202012:15 PM ESTUPDATED THU, DEC 10 20201:01 PM EST Fahiemah Al-Ali @THISFAHIEMAH Frank Holland @IN/FRANK-HOLLAND-B9657883/ @FRANKCNBC KEY POINTS Shawn “Jay-Z” Carter on Thursday launched Monogram, a premium cannabis brand. The products include several strains designated as light, medium and heavy — available in pre-rolled cigars and joints and tins of cannabis flower. Jay-Z joins a growing list of artists getting into the pot business. The first product of its kind, THE OG HANDROLL (SRP: $50) takes inspiration from the smoke experience of a premium cigar, but implements a proprietary roll technique allowing the flower to burn slowly and evenly for multiple sessions. Highly trained artisan rollers break the flower down by hand and roll using a time-honored process that was specially architected by MONOGRAM Culture & Cultivation Ambassador DeAndre Watson.

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