Article by Angela Stelmakowich, Growth Op
Tidal Health Solutions Ltd. has been named the exclusive supplier of medicinal marijuana and related education for the Professional Hockey Players’ Association (PHPA).
The union represents current and former athletes within the American Hockey League, the professional rung just below the National Hockey League, and the ECHL, formerly the East Coast Hockey League. The certified union represents more than 1,600 players on teams based in both Canada and the U.S.
Recognizing the potential therapeutic benefits of cannabis products for current and retired athletes in the Alumni Network, which numbers 8,000-plus, Tidal Health Solutions reports the agreement represents the first time a professional sports union has partnered with a cannabis company.
The newly inked multi-year contract means Tidal Health Solutions becomes the exclusive supplier of cannabis and cannabis-derived products, as well as related education for the PHPA. Specifically, the company reports that current players and retired athletes will gain access to its “medical cannabis products, educational resources and information around use of cannabis with emphasis on safety, reduction of other pain medications and regulatory issues.”
PHPA executive director Larry Landon says members look forward to working with Tidal Health Solutions to provide active members and alumni “with education around the appropriate use of cannabis products that have been developed for the medical and wellness markets as a potential way to manage pain.”
Tidal president and CEO Mark Burton says that he welcomes the chance to help these elite athletes “understand and benefit from the medical use of cannabis.”
Just last month, the Ultimate Fighting Championship (UFC) signed a similar CBD plus education deal with Love Hemp Group PLC, a five-year agreement in which the company has been named the official global CBD partner of UFC.
Through the partnership, Love Hemp will also have a link to the UFC Performance Institute, which provides programs that support mixed martial arts athletes “with all their development, fight preparation, and rehabilitation requirements,” notes the institute website.