Article by Eric Stober, Green Camp
As many people can attest, the cannabis industry is shaping up to not be the most diverse one ever.
Similar to tech, it is being led mostly by white males — which is ironic, given the white patriarchy arguably led the prohibition days and “reefer madness.”
Since diverse or female cannabis players are few and far between, I was drawn to one cannabis brand that is flying in the face of that trend. It is called Cucci and is Toronto-based and all-female with a mission to create stigma-free, inclusive spaces for women to learn more about pot and its claimed health benefits.
I was also drawn to its name, Cucci, which I find pretty funny. Founder and CEO Hannah Nakawatase tells me it is a mix of the term “coochie,” which is hip-hop slang for a woman’s private part, and the high-end brand Gucci.
“I wanted [a name that was] short and that made you remember it was by women and for women,” Nakawatase said. “Plus it is just fun to say.”
Cucci has been all over Toronto holding a variety of events, from comedy nights to a rose petal blunt rolling session. It has teamed up with cannabis producer Bodega to create a “fully CBD-infused self-care kit” that includes bath salts, a body scrub, and face mask, which are all pineapple-vanilla flavoured.
“It’s all woman made from bottom-top,” Nakawatase tells me. “So, from the rolling trays to the bag it comes in and the products themselves, [they] are all made by women.”
Playing on the health and wellness theme, Cucci recently held a “Hot Box” boxing event at United Boxing Club in downtown Toronto.
There they had a booth set up with CBD oil, which they gave me a generous sample of before beginning the high-intensity workout.
I don’t usually take cannabis before working out, but Nakawatase explains to me that the drug can be helpful in healing and concentration during exercise.
“[Cannabis helps to] get more in tune with our bodies,” she said.
I have to admit I did feel a little calmer when the workout began. After boxing regularly at United for at least 8 months, one of the biggest challenges I’ve found is mental — that inner voice that says you can’t do more.