Article by Mike O, Cannabis Life Network
Some of Canada’s biggest licensed producers are getting into sponsorships in a big way and Health Canada is not happy about it at all.
On Jul. 13, the government released a statement saying:
“The actions of some companies have underscored the need for the [marketing and advertising] prohibitions in the [Cannabis] Act and their rigorous enforcement.”
The government goes on to say that the advertising and sponsorships pose a threat to public health and safety while also encouraging minors to use cannabis, going on to warn that:
“Those who do not adhere to the applicable prohibitions will face serious consequences, which may include if appropriate, suspension of their licence.”
But Health Canada’s position on cannabis sponsorships and marketing is extremely tenuous and open to attack because unlike tobacco and alcohol, cannabis has a real medicinal value that has been recognized across the world, with at least 30 countries having some form of legal medical cannabis program, Canada included.
Banning cannabis sponsorships hurts music festivals and other cultural events
It’s not only hypocritical to crack down so hard on cannabis sponsorships while allowing pharmaceuticals to be freely advertised and massive sponsorship deals with alcohol companies- it could also hurt cultural events throughout the country, especially music festivals.