Four Things to Know About the Rise and Decline of Civilized, the Chelsea Handler-Backed Cannabis Media Startup

Article by Kate Robertson, Regina Leader-Post

Business Four things to know about the rise and decline of Civilized, the Chelsea Handler-backed cannabis media startup “The Riedles had big plans for Civilized but often lacked the resources, time, and skills to see them through,” writes Business Insider. Author of the article:Kate Robertson Civilized Publisher Derek Riedle (left) and Civilized President Terri Riedle (right) celebrated comedian Chelsea Handler's investment in the company in March, 2019. Photo: CNW Group/Civilized Worldwide Inc. Article Sidebar Share TRENDING Sask. reports 42 new COVID-19 cases and one death Canora homicide victim Linda Dutchak remembered for her warmth and laugh Man charged with impaired driving causing death in Lumsden Beach rollover Flair Airline bringing low-cost flying option to Regina for first time Researchers discover why Katepwa Lake fish have high levels of methylmercury Article content When Civilized, a digital media and events company headquartered in Saint John, N.B., emerged on Canada’s cannabis industry scene as the country headed toward cannabis legalization, the company felt symbolic of marijuana’s rebrand: This was weed marketing, content and events for fashionable, above-board types, tired of the cannabis stigma and dated stoner culture.

When Civilized, a digital media and events company headquartered in Saint John, N.B., emerged on Canada’s cannabis industry scene as the country headed toward cannabis legalization, the company felt symbolic of marijuana’s rebrand: This was weed marketing, content and events for fashionable, above-board types, tired of the cannabis stigma and dated stoner culture.

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