Article by Angela Stelmakowich, Growth Op
Chopped, the long-running and highly rated show on the Food Network, is adding some “green” to the menu in a bid to both elevate and attract niche viewers.
The not-so-subtly offshoot of the perennial fan favourite, Chopped 420, is one of two tasty offerings that will be available for five-episode runs, according to Discovery+. The other is Chopped Next Gen, which features younger chefs.
With a view to carving a bigger slice of the younger audience pie, the limited series is set to kick off on — duh — Apr. 20 — and is exclusively available on the streaming service, Discovery+. It will show what four budding weed chefs can do to incorporate weed or cannabis-infused ingredients into their rapid-fire dishes, with all episodes available for streaming that day.
Besides the mystery basket and ample pantry, the chefs will have access to the Chopped green house for products to incorporate into their dishes during the hour-long episodes,
Hosted by comedian Ron Funches, the chefs will vie for a US$10,000 ($12,500) grand prize as they transform a mystery basket of ingredients into a weed-inspired appetizer, entrée and dessert that pleases the judges’ palates.
But that’s not all. The chefs will need to no only create ganja-infused dishes that taste great, but that also “provide a buzz,” Discovery+ reports.