Article by Mike Okada, Cannabis Life Network
Drinkable cannabis is set to take off in Canada as beverage companies invest in developing innovative cannabis-infused beverages in order to be ready for 2019, when edible sales will be legalized.
When it comes to these new cannabis drinks, there are far more options than simply adding cannabis to a drink.
As Jason Stranak, the Head Judge of this year’s Canadian Brewing Awards, said, “I think the market is potentially huge for different varieties of it, whether it’s non-alcoholic with cannabis effects, or alcoholic beer with cannabis flavours, or something in between where you’re doubling up on cannabis and alcohol. There’s potential,” according to CTV.
All three of these options are being explored by various companies as the drink industry is realizing the potential that cannabis has in creating brand new product categories for Canadian consumers to enjoy.
Brewing with cannabis
One of the most interesting of these companies is Province Brands, who are developing a new drink brewed entirely from cannabis.
As CEO Dooma Wendshuch told CBC, “People have been experimenting for many years by substituting hops with marijuana. We did something totally different which is to find a way to brew a beer from the cannabis plant itself.”