Article by Nicole O’Reilly,
When recreational cannabis becomes legal next month, Canadians are likely to prefer buying the drug legally, over the black market, so long as it’s well-priced.
That’s the findings from two studies surveying hundreds of pot users in United States, where the drug has been legalized, and in Ontario, where it’s about to become legal, by Michael Amlung, a McMaster University psychiatry and behavioural neurosciences assistant professor.
“There is a clear preference in legal cannabis,” he said.
Amlung’s research, funded in part through the Michael G. DeGroote Centre for Medicinal Cannabis Research at McMaster and St. Joseph’s Healthcare Hamilton, found that prices around $10 to $12 per gram is the “sweet spot.”
Lower prices can encourage overuse and higher prices, around $18 to $20 per gram are likely to push some consumers back to the illegal market, he said.
The federal government has suggested pricing around $10 per gram, however, in Ontario, Doug Ford’s Progressive Conservative government has yet to announce pricing for when the Ontario Cannabis Store goes live for online marijuana retail next month.